1. Organize
We build relationships, listen, and bring people together around the issues that matter most.
Our Work
Grassroots
Activism.
Organizing, mobilizing, and building community power to advance economic justice for African Americans — from the ground up.
People Power. Real Change.
Grassroots activism is EJAA’s engine for building people power. We identify issues, organize communities, develop leaders, and take collective action to win economic justice in our neighborhoods. When we come together, we are unstoppable.
Our Approach
5 Core Activities. One Powerful Movement.
2. Train Leaders
We equip everyday people with the skills, confidence, and support to lead change in their communities.
3. Run Campaigns
We take on winnable fights that create real change and improve economic conditions for Black families.
4. Take Action
We mobilize our communities to show up, speak out, and hold decision-makers accountable.
5. Build Partnerships
We work with churches, local organizations, Black-owned businesses, and allies to multiply our impact.
How We Create Change
The Organizing Cycle
Every campaign follows a proven cycle — listen, organize, train, plan, take action, and win. Then we evaluate, celebrate, and build the power to do it again.
Listen & Identify
Recruit & Build the Team
Train & Develop
Plan the Campaign
Take Action
Win & Build Power
Be Part of the Movement.
Your time, voice, and energy help us build the power we need to win economic justice for Black communities.